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Lauren Alys Somppi
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Visual Merchandising and Promotion

 

"No Smoking on Campus"

*A WINNER OF PEOPLE'S CHOICE*

 

 

 

 

 

 

           This display was inspired by the fact that there are designated smoking areas on the outside of campus, but no smoking is allowed in the heart of the campus, where everyone decidedly smokes. Jaclyn Gitlin and I wanted to capture our audience by using celebrities as our voice. We used Angelina Jolie (and her kids) and Jennifer Aniston to let people know that there is in fact, no smoking in the Cesar Chavez student center, where many students gather and smoke. We wanted to prove our point by showing Angelina with her kids, to point out that second-hand smoke isn't healthy for anyone.